Studio Ghibli

Anofuku

7-Eleven

Rhythm of Love Wall

Studio Ghibli

Anofuku

September 2017

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We helped develop and launch a new clothing brand in collaboration with Studio Ghibli and designers Kensuke Kanda & Kunihiko Morinaga. Studio Ghibli no Anofuku is a clothing brand that uses Studio Ghibli’s famous characters and creates unique innovative garments for all ages. The first collection includes a hand-knitting service that lets customers remake their old sweater with Ghibli character embroideries. We have also designed and built the main e-commerce website, along with a promotional film that uses 200 uniquely embroidered sweaters to create a stop motion animation of the beloved Totoro. My role in this project is website design. I worked side-by-side with the web developer to build up a solid grid system that harnesses the power of the brand and the artisans.


ghibli.anofuku.jp


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CLIENT

Anofuku Inc.

AGENCY

PARTY New York

TYPE

Website / Film

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

Shiny Lee © 2019 All rights reserved.

© 2019 Shiny Lee.  All rights reserved.