Perfume

Translyrics

Project

7-Eleven

Rhythm of Love Wall

Perfume

Translyrics

Project

March 2015

perfume_translyrics

Perfume is a renowned music group from Japan. The Translyrics Project was launched to transcend linguistic barriers and make the global audiences to enjoy the music of Perfume more. In this crowdsourced communal project, fans around the world are invited to translate Perfume’s lyrics into their own languages and share their creative translation on the project website. Fans can then vote on the various interpretations, leave comments to discuss the lyrics, as well as share posts on SNS. In order to encourage the users to participate eagerly, I was commissioned to coordinate the user experience and work on the transcreation for the idle mode. These user-generated multilingual lyrics were later used as the interactive graphic elements in Perfume’s live performance at SXSW.

prfmtr_0
prfmtr_1
prfmtr_2
prfmtr_4
prfmtr_7
prfmtr_5

CLIENT

Amuse Inc.

AGENCY

Rhizomatiks

TYPE

Website / Transcreation

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

Shiny Lee © 2019 All rights reserved.

© 2019 Shiny Lee.  All rights reserved.