Perfume

Translyrics

Project

7-Eleven

Rhythm of Love Wall

Perfume

Translyrics

Project

March 2015

perfume_translyrics

Perfume is a renowned music group both in Japan and around the world. The Translyrics Project was launched to transcend linguistic barriers and make the global audiences to enjoy the music of Perfume more.

In this crowdsourced communal project, fans around the world translated Perfume’s lyrics into their own languages and shared their creative translation on the project website. Fans can then vote on the various interpretations by clicking the Like button, leave comments to discuss and debate the lyrics, as well as share posts via SNS. In order to encourage the users to participate eagerly, I was commissioned to coordinate the user experience and work on the transcreation for the idle mode. The user-generated multilingual lyrics were later used as the interactive elements in Perfume’s live performance at SXSW.

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CLIENT

Amuse Inc.

AGENCY

Rhizomatiks, Dentsu Tokyo

TYPE

Website, Transcreation

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Shiny Lee © 2019 All rights reserved.

© 2019 Shiny Lee.  All rights reserved.