Shiny Lee

李心寧

Shiny Hsinning Lee is an Associate Creative Director at Whatever. She was born in Taipei, nurtured in Tokyo, trained in New York, with a bachelor’s degree in Liberal Arts from Waseda University and an MFA degree in Design and Technology from Parsons School of Design. After interning at Rhizomatiks and PARTY New York, she moved back to Taiwan and broke ground for PARTY Taipei, which later rebranded as Whatever Taipei.

Shiny has been working across advertising, interaction design, motion graphics, transcreation, and personal passion project. To name a few, her CSR campaign for 7-Eleven, Rhythm of Love, has boosted a record high fundraising and been awarded D&AD, One Show Greater China, Clio Awards, AME Awards, Spikes Asia, AdFest, etc. Her digital art installation, permanently sited at hotel koé tokyo, was featured in the Plus81 Magazine. She is also the co-founder of Taiwan Emoji Project, a project that promotes, explores, and translates Taiwanese experience into the universal pictorial language of emoji, which garnered solid placements in national top-tier media including TVBS, Yahoo, Apple Daily, BuzzOrange, and Brain Magazine.

Apart from being a trailblazer in advertising, Shiny is a passionate advocate for young women in creative industries. She has been giving speeches at Taiwan Creativity Week, competing at the Cannes Young Lions on behalf of her country, leading workshops at Shih Chien University, being a part of the jury for Digital Singularity Awards, and mentoring as a consultant for several startups expanding overseas. Through her journey in the world of creativity, she is determined to embrace inclusion, equality, and diversity.

SPEECH & EXHIBITION

• 2018/07   Omnicom Media Group Speech
• 2018/12   Shih Chien University Lecture
• 2018/10   Taiwan Creativity Week Speech
• 2017/11   Taipei First Girls’ High School Speech
• 2017/11   Taiwan Creativity Week Speech
• 2016/04   CREATIVE at Have A nice GALLERY 
• 2015/12   Shih Chien University Workshop 
  
• 2015/09   USAGI NY Opening Exhibition
• 2015/07   NEW INC Demo Day & Showcase
• 2015/05   Designing Multiplicity Exhibition
• 2015/03   SXSW Showcase
• 2014/12   Zero Boundaries Exhibition
• 2014/06   ±12 Art/Design/Tech Joint Exhibition

SELECTED AWARDS

• Spikes Asia 2019 - Silver
• Young Lions Competition Taiwan 2018 - Gold
• One Show Greater China Awards 2018 - 4 Gold, 1 Silver 
• D&AD Awards 2018 - Wood Pencil
• New York Festivals AME Awards - Platinum Award: APAC
• Clio Awards 2018 - Bronze
• Spikes Asia 2018 - Bronze 
  
• AdFest 2018 - 1 Silver, 4 Bronze 
• China 4A Golden Seal Awards 2018 - Grand Prix
• LIA Chinese Creativity Show 2018 - 2 Gold 
• Tambuli Awards 2018 - 1 Silver, 1 Bronze
• AD STARS 2018 - 1 Silver, 1 Bronze 
• Tangrams 2018 - 3 Bronze 
• Effie Awards Greater China 2018 - 2 Gold, 2 Silver  
  
• China ROI Awards 2018 - 2 Gold 
• Taiwan 4A Creative Awards 2018 - Grand Prix
• LongXi Creative Awards 2018 - Best of SE, 3 Gold   
• China Content Marketing Awards 2018 - 2 Gold, 1 Silver
• Adobe Design Achievement Awards 2015 - Semifinalist
• Taiwan Event Awards 2018 - Gold

FEATURED PRESS

• TVBS-NEWS
• ChinaTimes
• Apple Daily News 
• FLiPER 
• TechOrange 
• Kleinerfisch 
• MOFA News
• NEWTALK 
• INSIDE 
• Brain Magazine (February 2018)
• Adm Magazine (December 2017)