Shiny Lee

李心寧

Shiny Lee is a creative director at Whatever. She was born in Taipei, nurtured in Tokyo, trained in New York, with a BA degree from Waseda University and an MFA degree from Parsons School of Design. She has interned at Rhizomatiks and worked as a designer at PARTY before joining Whatever, where she created award-winning campaigns for brands like Uber Eats, 7-Eleven, and hotel koé tokyo. She is also the co-founder of the Taiwan Emoji Project, a project that promotes, explores, and translates Taiwanese experience into the universal pictorial language. 

Shiny has competed at the Cannes Young Lions on behalf of Taiwan, given speeches at Taiwan Creativity Week and Taipei International Digital Advertising Festival, and judged for The One Show, Spikes Asia, One Asia Creative Awards, LIA Chinese Creativity Show, One Screen Short Film Festival, AD STARS, ACC Tokyo Creativity Awards, and Digital Singularity Awards. In 2020, she co-hosted 'See It Be It,' a panel designed for female creatives, in Taiwan Creativity Week. Through her journey in the world of creativity, she is determined to embrace inclusion, equality, and diversity.

Shiny Lee 是在台北出生的創意人，畢業於日本早稲田大學和紐約 Parsons 設計學院研究所，在新媒體藝術集團 Rhizomatiks 開啟創意生涯，其後加入創意實驗室 PARTY，現職為 Whatever 的創意總監。近期作品有 Uber Eats《今晚，我想來點…》系列廣告、hotel koé tokyo 裝置藝術、7-Eleven《愛的鼓勵牆》互動捐款箱、自主創作的《Taiwan Emoji Project》等，均獲國際獎項肯定。她曾擔任坎城國際創意節 Cannes Young Lions 台灣代表、台灣創意週和台北國際數位廣告節講師，以及為 The One Show、Spikes Asia、One Asia Creative Awards、LIA Chinese Creativity Show、One Screen Short Film Festival、AD STARS、ACC Tokyo Creativity Awards 和 Digital Singularity Awards 擔任評審。她也是台灣首屆 See It Be It 坎城創意節女性領導人培育活動的主講人。她期許自已帶著開放包容的心在創意世界中不斷前行。

SPEECH & EXHIBITION

• 2022/06   The One Club Portfolio Night 
• 2021/12   Taiwan Creativity Week Speech
• 2020/12   See It Be It Taiwan Panel
• 2020/12   Taiwan Creativity Week Speech
• 2020/08   Taipei International Digital Advertising Festival 
• 2019/11   Omnicom Media Group Speech
• 2019/11   Taiwan Creativity Week Exhibition
• 2019/07   Omnicom Media Group Speech
• 2018/12   Shih Chien University Lecture
• 2018/10   Taiwan Creativity Week Speech
• 2017/11   Taipei First Girls’ High School Speech
• 2017/11   Taiwan Creativity Week Speech
• 2016/04   CREATIVE at Have A nice GALLERY 
• 2015/12   Shih Chien University Workshop 
  
• 2015/09   USAGI NY Opening Exhibition
• 2015/07   NEW INC Demo Day & Showcase
• 2015/05   Designing Multiplicity Exhibition
• 2015/03   SXSW Showcase
• 2014/12   Zero Boundaries Exhibition
• 2014/06   ±12 Art/Design/Tech Joint Exhibition

SELECTED AWARDS

• Spikes Asia: Silver-1, Bronze-1
  
• One Show Greater China: CMO Pencil-1, Gold-4, Silver-1
• Young Lions Competition Taiwan: Gold-1
• Effie Awards Greater China: Gold-2, Silver-4, Bronze-1
• LIA Chinese Creativity Show: Gold-3, Silver-2, Bronze-1
• Taiwan 4A Creative Awards: GrandPrix-1, Gold-1, Silver-3, Bronze-2
• D&AD Awards: Wood Pencil-1
• LongXi Creative Awards: Best of SE-1, Gold-3, Silver-2, Bronze-3
• New York Festivals AME Awards: Platinum Award: APAC
• AdFest: Silver-2, Bronze-4 
• ADC Awards: Merit-1
• Clio Awards: Bronze-1
• China 4A Golden Seal Awards: GrandPrix-1
• AD STARS: Silver-1, Bronze-1
• China ROI Awards: Gold-2, Bronze-1
• Taiwan Events Assn Awards: Gold-1, Bronze-1
  
• Adobe Design Achievement Awards - Semifinalist
  
• Live2D Creative Award - Finalist
  

FEATURED PRESS

• CAST NET
• TVBS-NEWS
• TAAA  
• ChinaTimes
• Apple Daily News 
• FLiPER 
• TechOrange 
• Kleinerfisch 
• MOFA News
• NEWTALK 
• INSIDE 
• Brain Magazine
• Adm Magazine
• Benshi Magazine
• DIGITALING Shanghai