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Shiny Lee

李心寧

Shiny Lee is a creative director at Whatever. She was born in Taipei, nurtured in Tokyo, trained in New York, with a bachelor's degree in Liberal Arts from Waseda University and an MFA degree in Design and Technology from Parsons School of Design. Shiny started her career as a creative intern at Rhizomatiks and then worked as a designer at PARTY NY/Taipei. After that, she broke ground for Whatever Taipei.

Shiny has been working across advertising, interaction design, motion graphics, transcreation, and personal passion projects. To name a few, Uber Eats' campaign, Tonight, I'll be Eating, has garnered solid placements in top-tier media. The CSR campaign for 7-Eleven, Rhythm of Love, has boosted a record high fundraising and been awarded D&AD, One Show Greater China, Clio Awards, Spikes Asia, AdFest, etc. Her digital art installation, permanently sited at hotel koé tokyo, was featured in the Plus81 Magazine. She is also the co-founder of the Taiwan Emoji Project, a project that promotes, explores, and translates Taiwanese experience into the universal pictorial language.

Shiny is a passionate advocate for young women in creative industries. She has competed at the Cannes Young Lions on behalf of Taiwan, given speeches at Taiwan Creativity Week and Taipei International Digital Advertising Festival, and judged for Spikes Asia, One Asia Creative Awards, LIA Chinese Creativity Show, One Screen Short Film Festival, and Digital Singularity Awards. In 2020, Shiny co-hosted 'See It Be It,' a panel designed for female creatives, in Taiwan Creativity Week. Through her journey in the world of creativity, she is determined to embrace inclusion, equality, and diversity. 

Shiny Lee 是在台北出生的創意人,曾求學於日本早稲田大學和紐約 Parsons 設計學院研究所,在新媒體藝術集團 Rhizomatiks 和創意實驗室 PARTY New York 開啟創意生涯,其後回到台北參與設立 PARTY Taipei,現職為 Whatever 的創意總監。近期作品有 Uber Eats《今晚,我想來點…》系列廣告、hotel koé tokyo 裝置藝術、7-Eleven《愛的鼓勵牆》互動捐款箱、自主創作的《Taiwan Emoji Project》等,均獲國際獎項肯定。她曾擔任坎城國際創意節 Cannes Young Lions 台灣代表、台灣創意週和台北國際數位廣告節講師,以及為 Spikes Asia、One Asia Creative Awards、LIA Chinese Creativity Show、One Screen Short Film Festival 和 Digital Singularity Awards 擔任評審。她也是台灣首屆 See It Be It 坎城創意節女性領導人培力活動的主講人。她期許自已帶著開放包容的心在創意世界中不斷前行。

SPEECH & EXHIBITION

  • 2020/12   See It Be It Taiwan Panel
  • 2020/12   Taiwan Creativity Week Speech
  • 2020/08   Taiwan Internatioanl Digital Advertising Festival 
  • 2019/11   Omnicom Media Group Speech
  • 2019/11   Taiwan Creativity Week Exhibition
  • 2019/07   Omnicom Media Group Speech
  • 2018/12   Shih Chien University Lecture
  • 2018/10   Taiwan Creativity Week Speech
  • 2017/11   Taipei First Girls’ High School Speech
  • 2017/11   Taiwan Creativity Week Speech
  • 2016/04   CREATIVE at Have A nice GALLERY 
  • 2015/12   Shih Chien University Workshop 
  • 2015/09   USAGI NY Opening Exhibition
  • 2015/07   NEW INC Demo Day & Showcase
  • 2015/05   Designing Multiplicity Exhibition
  • 2015/03   SXSW Showcase
  • 2014/12   Zero Boundaries Exhibition
  • 2014/06   ±12 Art/Design/Tech Joint Exhibition

SELECTED AWARDS

  • Spikes Asia: Silver-1, Bronze-1
  • One Show Greater China: CMO Pencil-1, Gold-4, Silver-1
  • Young Lions Competition Taiwan: Gold-1
  • Effie Awards Greater China: Gold-2, Silver-4, Bronze-1
  • LIA Chinese Creativity Show: Gold-3, Silver-2, Bronze-1
  • Taiwan 4A Creative Awards: GrandPrix-1, Gold-1, Silver-3, Bronze-2
  • D&AD Awards: Wood Pencil-1
  • LongXi Creative Awards: Best of SE-1, Gold-3, Silver-2, Bronze-3
  • New York Festivals AME Awards: Platinum Award: APAC
  • AdFest: Silver-2, Bronze-4 
  • Clio Awards: Bronze-1
  • China 4A Golden Seal Awards: GrandPrix-1
  • AD STARS: Silver-1, Bronze-1
  • China ROI Awards: Gold-2, Bronze-1
  • Taiwan Event Awards: Gold-1, Bronze-1

FEATURED PRESS

  • CAST NET
  • TVBS-NEWS
  • TAAA  
  • ChinaTimes
  • Apple Daily News 
  • FLiPER 
  • TechOrange 
  • Kleinerfisch 
  • MOFA News
  • NEWTALK 
  • INSIDE 
  • Brain Magazine
  • Adm Magazine
  • Benshi Magazine

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

Shiny Lee © 2019 All rights reserved.

© 2019 Shiny Lee.  All rights reserved.