Shiny Hsinning Lee is a Creative Director at Whatever. She was born in Taipei, nurtured in Tokyo, trained in New York, with a bachelor’s degree in Liberal Arts from Waseda University and an MFA degree in Design and Technology from Parsons School of Design. She started her creative career at Rhizomatiks and PARTY New York, then moved back to Taiwan and broke ground for PARTY Taipei, which later rebranded as Whatever Taipei.
Shiny has been working across advertising, interaction design, motion graphics, transcreation, and personal passion projects. To name a few, Uber Eats global campaign, Tonight, I'll be Eating, has garnered solid placements in top-tier national media including Yahoo and Brain Magazine. The CSR campaign for 7-Eleven, Rhythm of Love, has boosted a record high fundraising and been awarded D&AD, One Show Greater China, Clio Awards, Spikes Asia, AdFest, etc. Her digital art installation, permanently sited at hotel koé tokyo, was featured in the Plus81 Magazine. She is also the co-founder of Taiwan Emoji Project, a project that promotes, explores, and translates Taiwanese experience into the universal pictorial language.
Shiny is a passionate advocate for young women in creative industries. She has represented Taiwan as a delegate for Cannes Young Lions, given speeches at Taiwan Creativity Week and Taipei International Digital Advertising Festival, judged at One Screen Short Film Festival and Digital Singularity Awards, and held workshops at Shih Chien University. Through her journey in the world of creativity, she is determined to embrace inclusion, equality, and diversity.
李心寧是在台北出生的創意人，曾求學於日本早稲田大學和紐約 Parsons 設計學院研究所，在新媒體藝術集團 Rhizomatiks 和創意實驗室 PARTY New York 開啟創意生涯。其後回到台北參與設立 PARTY Taipei，現職是 Whatever 創意總監。近期作品有 Uber Eats《今晚，我想來點…》系列廣告、7-Eleven《為愛出點力》互動公益、hotel koé tokyo 裝置藝術、自主創作的《Taiwan Emoji Project》等，均獲國際獎項肯定。她曾擔任坎城國際創意節 Cannes Young Lions 台灣代表、台灣創意週和台北國際數位廣告節講師，及 One Screen Short Film Festival 和 Digital Singularity Awards 評審。她期許自已帶著開放包容的心在創意世界中繼續前行。
SPEECH & EXHIBITION
Shiny Lee © 2019 All rights reserved.
© 2019 Shiny Lee. All rights reserved.