Shiny Lee is a creative director at Whatever. She was born in Taipei, nurtured in Tokyo, trained in New York, with a BA degree from Waseda University and an MFA degree from Parsons School of Design. Shiny has interned at Rhizomatiks and worked as a designer at PARTY before joining Whatever, where she has created award-winning campaigns for brands like Uber Eats, 7-Eleven, and hotel koé tokyo. She is also the co-founder of the Taiwan Emoji Project, a project that promotes, explores, and translates Taiwanese experience into the universal pictorial language.
Shiny has competed at the Cannes Young Lions on behalf of Taiwan, given speeches at Taiwan Creativity Week and Taipei International Digital Advertising Festival, and judged for The One Show, Spikes Asia, One Asia Creative Awards, LIA Chinese Creativity Show, One Screen Short Film Festival, AD STARS, ACC Tokyo Creativity Awards, and Digital Singularity Awards. In 2020, Shiny co-hosted 'See It Be It,' a panel designed for female creatives, in Taiwan Creativity Week. Through her journey in the world of creativity, she is determined to embrace inclusion, equality, and diversity.
Shiny Lee 是在台北出生的創意人，曾求學於日本早稲田大學和紐約 Parsons 設計學院研究所，在新媒體藝術集團 Rhizomatiks 開啟創意生涯，其後加入創意實驗室 PARTY，現職為 Whatever 的創意總監。近期作品有 Uber Eats《今晚，我想來點…》系列廣告、hotel koé tokyo 裝置藝術、7-Eleven《愛的鼓勵牆》互動捐款箱、自主創作的《Taiwan Emoji Project》等，均獲國際獎項肯定。她曾擔任坎城國際創意節 Cannes Young Lions 台灣代表、台灣創意週和台北國際數位廣告節講師，以及為 The One Show、Spikes Asia、One Asia Creative Awards、LIA Chinese Creativity Show、One Screen Short Film Festival、AD STARS、ACC Tokyo Creativity Awards 和 Digital Singularity Awards 擔任評審。她也是台灣首屆 See It Be It 坎城創意節女性領導人培育活動的主講人。她期許自已帶著開放包容的心在創意世界中不斷前行。
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Shiny Lee © 2019 All rights reserved.
© 2019 Shiny Lee. All rights reserved.