Shiny Lee

李心寧

Shiny Lee is a creative director at Whatever. She was born in Taipei, nurtured in Tokyo, and trained in New York, with a BA degree from Waseda University and an MFA degree from Parsons School of Design. She has interned at Rhizomatiks and worked as a designer at PARTY before joining Whatever, where she created award-winning campaigns for brands like Uber Eats and 7-Eleven. She is also the co-founder of the Taiwan Emoji Project, a project that promotes, explores, and translates the Taiwanese experience into the universal pictorial language. 

Her accolades include awards at Spikes Asia, One Show Greater China, D&AD, Young Lions Taiwan, Adobe Design Achievement Awards, LIA Chinese Creativity, Effie Greater China, AdFest, ADC Awards, Clio Awards, New York Festivals, YouTube Works Awards, and AD STARS. She was appointed judge of the Cannes Lions, One Show, Spikes Asia, ADC Awards, YouTube Works Awards, ANDY Awards, LIA Chinese Creativity Show, ACC Tokyo Creativity Awards, One Asia Creative Awards, AD STARS, One Screen Short Film Festival, and Digital Singularity Awards. Shiny is also a frequent speaker at creative conferences such as Taiwan Creativity Week and Taipei International Digital Advertising Festival, and an adjunct professor at the Department of Communications Design at Shih Chien University. Through her journey in the world of creativity, she is determined to embrace inclusion, equality, and diversity.

Shiny Lee 是來自台北的創意人，畢業於日本早稲田大學和美國 Parsons 設計學院研究所，在新媒體藝術集團 Rhizomatiks 開啟創意生涯，其後加入創意實驗室 PARTY，現職為 Whatever 的創意總監。近期作品有 Uber Eats《今晚，我想來點…》系列廣告、7-Eleven《愛的鼓勵牆》互動捐款箱、hotel koé tokyo 裝置藝術、自主創作的《Taiwan Emoji Project》等等。她曾擔任坎城國際創意節 Cannes Young Lions 台灣代表、台灣創意週講師、台北國際數位廣告節講師、現亦為實踐大學媒體傳達設計學系兼任教師。她的作品受到 Spikes Asia、One Show Greater China、D&AD,、Adobe Design Achievement Awards、LIA Chinese Creativity、Effie Greater China、AdFest、ADC Awards、Clio Awards、New York Festivals、AD STARS 等國際獎項肯定。她也曾為 Cannes Lions、The One Show、Spikes Asia、ADC Awards、YouTube Works Awards、ANDY Awards、One Asia Creative Awards、LIA Chinese Creativity Show、One Screen Short Film Festival、AD STARS、ACC Tokyo Creativity Awards 和 Digital Singularity Awards 擔任評審。她期許自已帶著開放包容的心在創意世界中不斷前行。

SPEECH & EXHIBITION

• 2023/12   Fujitsu Japan Speech
• 2022/09   Shih Chien University Assistant Professor
• 2022/06   The One Club Portfolio Night 
• 2021/12   Taiwan Creativity Week Speech
• 2020/12   See It Be It Taiwan Panel
• 2020/12   Taiwan Creativity Week Speech
• 2020/08   Taipei International Digital Advertising Festival 
• 2019/11   Omnicom Media Group Speech
• 2019/11   Taiwan Creativity Week Exhibition
• 2019/07   Omnicom Media Group Speech
• 2018/12   Shih Chien University Lecture
• 2018/10   Taiwan Creativity Week Speech
• 2017/11   Taipei First Girls’ High School Speech
• 2017/11   Taiwan Creativity Week Speech
• 2016/04   CREATIVE at Have A nice GALLERY 
• 2015/12   Shih Chien University Workshop 
  
• 2015/09   USAGI NY Opening Exhibition
• 2015/07   NEW INC Demo Day & Showcase
• 2015/05   Designing Multiplicity Exhibition
• 2015/03   SXSW Showcase
• 2014/12   Zero Boundaries Exhibition
• 2014/06   ±12 Art/Design/Tech Joint Exhibition

SELECTED AWARDS

• Spikes Asia: Silver-1, Bronze-1
  
• One Show Greater China: CMO Pencil-1, Gold-4, Silver-1
• Young Lions Competition Taiwan: Gold-1
• Effie Awards Greater China: Gold-2, Silver-4, Bronze-1
• LIA Chinese Creativity Show: Gold-3, Silver-2, Bronze-1
• Taiwan 4A Creative Awards: GrandPrix-1, Gold-1, Silver-3, Bronze-2
• D&AD Awards: Wood Pencil-1
• YouTube Works Awards - The Best of Media Planning
• The WARC Awards - Bronze
• LongXi Creative Awards: Best of SE-1, Gold-3, Silver-2, Bronze-3
• New York Festivals AME Awards: Platinum Award: APAC
• AdFest: Silver-2, Bronze-4 
• ADC Awards: Merit-1
• Clio Awards: Bronze-1
• China 4A Golden Seal Awards: GrandPrix-1
• AD STARS: Silver-1, Bronze-1
• China ROI Awards: Gold-2, Bronze-1
• Taiwan Events Assn Awards: Gold-1, Bronze-1
  
• Adobe Design Achievement Awards - Semifinalist
  
• Live2D Creative Award - Finalist
  

FEATURED PRESS

• CAST NET
• TVBS-NEWS
• TAAA  
• ChinaTimes
• Apple Daily News 
• FLiPER 
• TechOrange 
• Kleinerfisch 
• MOFA News
• NEWTALK 
• INSIDE 
• Brain Magazine
• Adm Magazine
• Benshi Magazine
• DIGITALING Shanghai