I concepted and directed two TV commercials for Taiwan’s Ministry of Health and Welfare to promote dementia awareness and long-term care services.

To broaden the reach across generations, we invited the beloved Taiwanese actor Lotus Wang to co-star with her daughter Stacy. Their vibrant chemistry brought warmth, humor, and relatability to the topic of caregiving.

With an uplifting and light-hearted tone, the campaign challenges the stereotypical “tragic” image of long-term care and delivers a clear message: “When it comes to care, let 1966 take the call.”

CLIENT

Ministry of Health and Welfare 

AGENCY

Whatever

TYPE

Film