7-Eleven

Rhythm of Love Wall

7-Eleven

Rhythm of Love Wall

7-Eleven

Rhythm of Love

Wall

November 2017

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Taiwanese often feels embarrassed to donate small change in public, however, even just one small change can make a difference. No matter how small the amount, an act of good deserves a big encouragement. This inspired us to collaborate with ADK Taiwan and create Rhythm of Love—a clapping wall made of 12 pairs of robotic hands that give applause when people donate for 7-Eleven's annual CSR campaign. Every time someone inserts a coin into the donation box, the wall will react and start to clap simultaneously. Moreover, the clapping wall performs various modes randomly including “rhythm of love,” a highly-recognizable clapping rhythm in Taiwan, and user-generated rhythms which people can record by clapping their smartphone screens through the campaign website. In order to craft a holistic user experience, our team worked closely with Bye Bye World, a specialist in robotic hand, to make a variety of prototypes for developing authentic clapping sound. 

The clapping walls were installed at 7-Eleven stores in major cities across Taiwan and spread rapidly on the internet in 2017. Being awarded at D&AD, One Show Greater China, AdFest, Spikes Asia, etc., this project successfully broke the mental barrier of people donating small change and raising a record high donation for charity.

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CLIENT

7-Eleven

AGENCY

ADK Taiwan / PARTY New York

TYPE

Installation / Film / Website

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

Shiny Lee © 2019 All rights reserved.

© 2019 Shiny Lee.  All rights reserved.