7-Eleven

Strength of Love

7-Eleven

Rhythm of Love Wall

7-Eleven

Rhythm of Love

Wall

December 2018

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We launched the 7-Eleven “Strength of Love” campaign in partnership with ADK Taiwan — creating 10 unique arm-wrestling donation box. The campaign, which was part of 7-Eleven Taiwan’s annual charity donations project, popped up in locations across Taiwan from December 2018 to January 2019. The machines were placed at participating 7-Eleven stores, inviting customers to donate spare change through an “arm-wrestling match”. The monster characters, each representing ten social challenges faced by the elderly population in Taiwan, were designed by Sticky Monster Lab from Seoul, Korea. By wrestling with an issue/monster, people were given the chance to receive custom-designed character cards.

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CLIENT

7-Eleven Taiwan

AGENCY

Whatever Taipei, ADK Taiwan

TYPE

Installation, Digital

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

STAY IN TOUCH

Shiny Lee © 2019 All rights reserved.

© 2019 Shiny Lee.  All rights reserved.