Whatever Taipei and Special Group launched the sequel to the ‘Get Almost Almost Anything’ campaign to further reinforce Uber Eats’ positioning as an on-demand delivery platform for food and groceries. The core message of our campaign is to make people aware that if you can ‘get anything,’ you may also get in a lot of trouble. Actually, it is better to ‘get almost almost anything.’

We invited legendary news broadcaster Jennifer Shen and well-known basketball player Jeremy Lin to showcase this idea. In the film, Jennifer realizes that the ‘headline’ she longs for is not as good as the ‘fried bread stick’ after she gets chased all the way by the mysterious men in black. Meanwhile, Jeremy finds out the ‘coach’ is far less practical than the ‘garlic.’

As part of the campaign, we created a series of short videos and key visuals that playfully explore the concept of NO (items Uber Eats doesn’t deliver, for good reason) and YES (the “closest” thing that Uber Eats does deliver - designed to tickle your funny bone rather than provide practicality). This light-hearted approach successfully showcases the vast range of items available on Uber Eats. 

CLIENT

Uber Eats 

AGENCY

Whatever

TYPE

Integrated