Whatever Taipei and Special Group created the third wave of ‘Get Almost Almost Anything’ brand campaign for Uber Eats, once again pushing the boundaries of imagination.

For this campaign, we cast a real white horse and Golden Melody Award-winning singer Lala Hsu, known for her hit song “Riding a White Horse”, to co-star in a surreal yet humorous film. In the film, Lala finally gets to ride her dream white horse—only to trigger household chaos. Thankfully, you can’t actually order a white horse throgh Uber Eats. Instead, you can get White Dove detergent, white cabbage, white radishes, white vinegar…nearly anything you need, delivered to your door.

Alongside the hero film, we developed a series of social videos, key visuals, and OOHs highlighting the contrast between what you can and can’t order on Uber Eats. With a touch of quirky humor, the campaign reinforces the platform’s promise: Deliver almost almost anything. 

CLIENT

Uber Eats 

AGENCY

Whatever

TYPE

Integrated