June 2018

Gogoro is a leading electric scooter manufacturer and energy service company in Taiwan. In 2018, our team conducted the launch campaign of Gogoro’s high-performance model “Gogoro S2” and light-weight model “Gogoro 2 Delight.” The campaign, Road to Stardom, blurs the lines between advertising and entertainment by creating a massive kaleidoscope tunnel where people can enjoy riding Gogoro scooters as VJ/DJ controllers and make customized music videos.

In the tunnel, we installed a sensor-embedded Gogoro scooter on a huge LED floor and set up mirror walls on two sides to build up an immersive environment. When people swing their body, turn the handle, or press buttons while riding that scooter, it generates a variety of sound/visual effects adding on top of the default music and floor animation to reflect the rider’s motion. After the experience, people will receive an Instagram-friendly music video of their ride by email. As a result, we turned the ordinary product launch and test ride event into a playful interactive DJ/VJ riding experience with shareable takeaways. Road to Stardom was exhibited at major cities during the summer vacation and successfully promoted Gogoro scooter’s sleek design, personalized setting, and dynamic energy system to young consumers.

CLIENT

Gogoro

AGENCY

PARTY Taipei

TYPE

Installation / Digital