June 2018

Road to Stardom is the brand activation for Gogoro, a leading electric scooter manufacturer and energy service company in Taiwan. It is an interactive installation—a massive kaleidoscope tunnel where people can enjoy a playful virtual ride of Gogoro scooters and create customized music videos. When people swing their body, turn the handle, or press buttons while riding the sensor-embedded scooter, their actions can trigger various sound/visual effects adding on top of the default animation and music, as if the scooters are VJ/DJ controllers. After the experience, people can receive a video of their ride. The kaleidoscope tunnel was exhibited in major cities across Taiwan and successfully promoted the brand and raised the younger generation's awareness of sustainable transportation. We turned the ordinary product launch and test ride event into an immersive riding experience with shareable takeaways.  

CLIENT

Gogoro

AGENCY

PARTY Taipei

TYPE

Installation / Digital