February 2018

Located in central Tokyo, Hotel Koé is a multi-functional facility that comprises event space on the ground floor, shopping area on the second, and a Japanese tearoom-themed hotel on the third floor. As Koé reached out to us to bring the digital art experience into the hotel, I designed and created 10 pieces of motion graphics for a permanent interactive installation that welcome the hotel guests and navigate them simultaneously.

We mounted 10 digital signages on the corridor wall instead of room number panels on the hotel floor. Once the guests walk through the corridor, the sensor will be triggered and shows the algorithmic animation on these digital signages in sequence, seamlessly connecting one to another. The motif of the animation is the audio spectrum, which took the inspiration from the meaning of “Koe” in Japanese: “sound.” From there, I used monochrome lines and seamless morphing shapes to show the guestroom type/number meanwhile embody Japanese notions of serenity and minimalism. The fusion of traditional Japanese culture and contemporary digital interaction transforms an ordinary hotel corridor into an art gallery as well as a unique wayfinding system. Hotel Koe's design was featured in the Plus81 Magazine and awarded the bronze prize by the SDA Award (Japan Sign Design Association) in 2018.

hotelkoe.com

CLIENT

Hotel Koe Tokyo

AGENCY

PARTY New York / Bassdrum

TYPE

 Motion Graphics / Installation