August 2014

A website commemorating the release of Perfume's single Cling Cling, Perfume World lets users design and build their homes in a virtual city. When fans login with their SNS accounts, they can receive their own unique address and home design kit in Perfume World. Plus, the fans can interact with the three Perfume members in avatar forms. Avatar status and movement are determined by Perfume’s real-world activities. The project broke the border of differences in country and region so that global fans can feel more engaged with the group. I designed and built the 3D environment and visual elements for the website. These user-generated content on the website was used later in the opening sequences at Perfume’s 5th Live Tour Gurun Gurun.

CLIENT

Amuse Inc.

AGENCY

Rhizomatiks

TYPE

Website