We launched an animated music video for Hoory, mascot of payment platform PXPay Plus, to showcase the many ways the service fits into everyday life.

PXPay Plus connects to over 300,000 payment points across Taiwan and keeps expanding its cross-border network. Building on this "pay for anything, anywhere" strength, we introduced a new brand platform, "Pay it all with PXPay Plus," and planned a big debut moment for Hoory. Singing and dancing his way through daily life, Hoory shops at top retail brands, hops on the MRT and bus, pays utility bills, then flies to Tokyo and Seoul for a cross-border spending spree, turning the brand message into highly memorable entertainment. 

CLIENT

PXPay Plus

AGENCY

Whatever

TYPE

Film