Whatever Taipei and Special Group created a locally-inspired campaign for Uber Eats, with "effortless savings" at its core.

In Taiwan, the phrase “lie down and earn” is a common slang meaning to gain something with little effort. Inspired by this saying, we challenged the notion that saving requires endless deal hunting and price comparing. With Uber Eats, just tap, relax, and let the discounts come to you.

In the films, we had our main characters literally lie down — on a seesaw in the park, across a meeting table, even on the floor of a MRT train. This quirky visual contrast turned everyday moments into unexpected scenes, instantly grabbing attention while delivering the message: with just a few taps on Uber Eats, users can unlock amazing deals. In the key visuals, we took the “Save While Lying Down” idea even further — not only did our hero lie down, but we boldly laid down Uber Eats’ iconic green bag as well.

To top it all off, we fully took over Taipei MRT, Taoyuan Airport MRT, and Kaohsiung Metro train cars — transforming the spaces into immersive green Uber Eats worlds. In the train, our main character is lying flat on the train floor, pointing to the ceiling, inviting passengers to look up. There, scattered across the ceiling, were all the unbeatable discounts waiting to be discovered — a whole journey reminding riders that on Uber Eats, great deals are always within easy reach.

CLIENT

Uber Eats 

AGENCY

Whatever

TYPE

Integrated