Whatever Taipei and Special Group Australia team up again to roll out Uber Eats' latest "Tonight, I'll be Eating..." campaign, presenting a series of TV commercials, outdoor ads, and social content. This time, we invite top model Chi-Ling Lin and legendary rockstar Wu Bai to be the faces of the campaign. The film set is an imaginary glam room of Chi-Ling's, where the two superstars share beauty tips with each other while ordering their favorite dishes. The social content includes behind-the-scenes footage, hilarious interactions between the two celebrities, and a special food-themed picture drawing game. In this campaign we capitalize on the celebrities' quirks and public images to feature fun on-camera interactions, impressing Uber Eats' distinctive brand identity on the audience's mind.

Uber Eats Taiwan campaign has been Uber Eats Asia-Pacific most successful campaign to date since advertising commenced in 2017. In the ten weeks, the TIBE Taiwan campaign delivered 93% reach, with 61% effective reach.  

CLIENT

Uber Eats

AGENCY

Special Group / Whatever

TYPE

Film / Integrated